Account Exec, Integrated (WKBW)

• Sell commercial air time to direct businesses and advertising agencies

• Develop, maintain and prospect new business from traditional and non-traditional advertisers located in the market using the Scripps

Sales Process

• Prepare and present marketing proposals utilizing qualitative and quantitative research

• Negotiate advertising rates and program ratings

• Perform client services, including but not limited to avail presentations, package preparation, copywriting, credit applications, collections, etc.

• Effectively manage a sales funnel within the Customer Relationship Management (CRM), achieving appointment setting and presentation key performance indicators

• Build rapport with clientele, provide excellent timely customer service, grow the accounts, and gain additional business from referrals

• Perform other duties as needed or as directed by sales management

 Education & Experience/Certifications

 • Four-year college degree preferred

• Minimum of 2 years proven sales success

 Skills & Abilities

• Ability to prepare and present marketing proposals utilizing quantitative and qualitative metrics

• Prospecting, pre-call planning, needs analysis, selling and closing marketing solutions to direct businesses and advertising agencies

• Assembly, delivery, and interpretation of monthly customer reports and campaign optimization

• Excellent verbal and written communication skills

• Strong time management and organizational skills

• Excellent knowledge of the media landscape and understanding of consumer behavior across multiple media channels

• Proven ability to build strong client relationships, including entertaining potential and existing clients

• Proficient with Microsoft Office

 

Lifting Required - NO

Driving Required - Yes - Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.