Account Executive (WNYT)

Requisition Posting Details

Requisition #:  19-1173 - Account Executive

About Us:  WNYT-TV News Channel 13 is the award-winning NBC affiliate for New York State’s Capital Region. WNYT-TV is a longtime market leader, and is committed to excellence in all that it does. Whether it’s news broadcasts with hyper-local coverage, important public service that deals powerfully with today’s issues, or, now more than ever, top notch digital content, we reach our viewers and followers with important information in the way they want to receive it. When you work for Hubbard Broadcasting and WNYT, you will join a team of dedicated and passionate professionals, working hard every day to improve our product and our community.

Job Overview:  The Account Executive is responsible for selling advertising to clients and developing new business relationships by prospecting, developing and selling new direct-business accounts, making sales presentations, performing collections, maintaining client relations and sales.

Job Responsibilities:

  • Meet and exceed monthly, quarterly, and annual budgets including spot, digital, and new direct business. Prospect new businesses on a weekly basis.
  • Prepare and complete sales presentations with decision makers.
  • Makes presentations to include a customer needs analysis, research and supporting documentation, and creative business solutions. Follow up and close all pending business in a timely manner.
  • Update Sales Manager weekly on progress of pending business.
  • Work closely with other departments in creating effective promotional sales solutions for clients.
  • Create and make presentations to agency personnel, including selling and pre-selling the station audience attributes.
  • Provide exceptional customer service to direct and agency accounts. Personally contact each active account regularly- defined as an in person meeting, including the presentation of pertinent sales information.
  • Obtain credit approval for new accounts.
  • Ensure all accounts are paid in a timely manner. Follow up and assist in the collection process for past due accounts. Utilization of and proficiency with Sales software.
  • Attend special events, such as remotes and broadcasts, which involve clients. These events may occur after business hours and on weekends.
  • Complete all written business requirements within established deadlines. These requirements include but are not limited to:forecast reports, pending business updates, written orders and advertising copy.
  • Attend and participate in weekly sales staff meetings, individual meetings with manager and other necessary meetings and training as required by management.
  • Have a thorough understanding of rates, promotions, inventory, and personnel. Continue to learn and stay abreast of trends in digital and broadcast advertising industry.
  • Maintain regular, reliable attendance.
  • Work cooperatively and collaboratively with others. Build working relationships with co-workers, customers, vendors and the general public. Complete other duties as requested and needed.

Qualification:

  • Previous sales, advertising, digital sales, or media experience preferred (required).
  • Knowledge of, and familiarity with, (or ability to learn) broadcasting and digital terminology and methodology preferred. Ability to understand the features and benefits of advertising and competitive media.
  • Familiarity with Microsoft Word for Windows; sales software knowledge helpful. Excellent written and oral English language communication skills.
  • Experience developing presentations for the purpose of direct-business selling and ability to effectively present and communicate. Ability to respond to questions appropriately and think on feet.
  • Establish and maintain customer relationships; communicate effectively with a wide range of personalities in a professional and courteous manner.
  • High level of initiative and ability to work independently required.
  • Must have reliable transportation, a valid driver's license and a safe driving history as determined by the Company for the purpose of meeting clients and attending events. (Driving record will be checked.)
  • Demonstrate effective negotiation and closing techniques.
  • Strong analytical skills, good judgment, and a "positive can do attitude" are required. Ability to read, hear and speak clearly and follow both oral and written direction.
  • Ability to think critically, analytically, creatively and logically; and to articulate information in clear, concise manner to others. Ability to work evenings and weekends.

Physical Requirements: Manual dexterity and fine motor skills to manipulate computer keys and general office equipment (telephone, copier, etc.). Sit and/or stand for extended periods of time. Average pushing and pulling, bending and stooping.The Company may make reasonable accommodations to facilitate the ability to perform essential job function.

EEO Statement:          We are an equal opportunity employer.