Digital Sales Manager (WHEC-TV)

Requisition Posting Details

Requisition #:  20-1075 - Digital Sales Manager

About Us:  WHEC-TV, News10NBC, is committed to excellence in broadcasting in a professional and innovative work environment. As a Hubbard Rochester, NY employee, you are surrounded by opportunities for growth while working with some of the very best talent in the industry. Our mission is to inform, educate and entertain as we engage and strengthen our community and create value for all stakeholders. A welcoming hometown and a high performance workplace awaits at News10NBC.

Job Overview:  The Digital Sales Manager leads the Digital department in revenue generation, attainment of goals, sales team coaching and development, and oversees the Digital team members. The Digital Sales Manager is a member of the Hubbard Phoenix sales management team and participates in the market's sales strategy, budget planning, training, AE coaching and has a high level of client interaction. This manager is focused on business results and customer success.

Job Responsibilities:

  • Oversees the WHEC-TV Digital Sales department.
  • Act as primary negotiator for the station on all digital business; review key sales proposals in advance to ensure client goals are achieved in a manner consistent with station guidelines.
  • Oversight in Digital Traffic and Digital Reporting.
  • Gather new media technology and content information and research to provide the station with a competitive advantage. Consults with HBI AdOps Team and other Hubbard Broadcasting Digital Sales Managers.
  • Responsible for Revenue generation to achieve established monthly, quarterly and annual digital budgets.
  • Leads the Digital Sales staff on a daily basis, setting team roles, goals, and managing workflow process. Hosts daily meetings on active campaigns, and oversight of campaign pacing and results.
  • Works with all Account Executives on 1:1 coaching, sales development, revenue goals, sales targets, client interaction and campaign strategy.
  • Presents all new Digital products and development to WHEC-TV management and sales team. Participates in sales management team meetings, planning, and all market activities.
  • Engaged and active with sales activity including identifying target accounts, business categories, new business development, sales calls, client presentations, and translating project performance into client success stories.
  • Responsible for managing department expenses and campaign budgets to achieve profitability goals. Maintain regular, reliable attendance.
  • Complete other duties as requested and needed.



  • Media Sales and Sales Leadership experience preferred.
  • Knowledge of Digital products and digital marketing with a keen understanding of and experience with building holistic digital strategies that create measurable business results for clients.
  • Understanding of Marketing and Strategy for a customized solutions-based sales approach. Demonstrated success in leadership and goal attainment.
  • Ability to coach the sales team individually and lead group training.
  • Skilled communicator to present internally to sales team and to clients one on one or in a group setting. Ability to manage expense budgets and run a profitable department.
  • Good interpersonal skills for digital staff and associate departments. Project management experience a plus.
  • Must have a valid driver's license and safe driving history as determined by the Company.  Driving record will be checked. Physical Requirements: Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.


EEO Statement:          We are an equal opportunity employer.