Senior Director of Sales (WKBW-TV)

SENIOR DIRECTOR SALES

WKBW-TV, the ABC affiliate located in Buffalo, NY, is looking for a Senior Director for Sales.  The Senior Director is responsible for leading and establishing the direction of the station's sales team.

Key Activities
  • Create and manage budgets and project for station revenue. Set and adjust station rates to meet goals.
  • Manage the sale of advertising time to clients/agencies, involving local travel and national travel. Meet with clients and advertisers to maintain high visibility in the community.
  • Create and manage non-traditional revenue and new business projects.
  • Provide training, development and motivation of Local Sales Department to ensure success of department goals and objectives.
  • Provide training for the sales managers to include all aspects of local, national and general sales management.
  • Effectively manage all personnel issues.
  • Utilize and maximize air time inventory and resources to achieve revenue goals. Evaluate items and programs available to the station.
  • Develop and implement new business plans, sales projects, and strategic plans for sales.
  • Understand and interface with traffic system and personnel to efficiently manage air time inventory. Approve all orders.
  • Interface with station's national rep firm to set goals and objectives. Hold firm accountable for the achievement of all expectations.
  • Establish local market value and position of the station.  Know the strengths and weaknesses of competing stations and mediums. Maintain integrity in all business dealings.
  • Work with General Manager and other department managers to accomplish the objectives of this station.
  • Perform other duties as needed and directed by General Manager.

 

Skills

Education & Experience/Certifications

  • Bachelor’s degree in business or related field or equivalent experience preferred
  • 8+ years of progressive management responsibility in media and integrated sales

 

Skills & Abilities

  • Advanced oral and written communication skills
  • Effective in a variety of formal presentation settings both inside and outside the organization
  • Proven and effective leadership skills; fosters open dialogue, empowers others, addresses conflict quickly and directly
  • Advanced computer skills including Microsoft Office
  • Proven ability to manage multiple tasks in a fast-paced environment
  • Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.

About Scripps


The E.W. Scripps Company (NASDAQ: SSP) serves audiences and businesses through a growing portfolio of local and national media brands. With 52 television stations in 36 markets, Scripps is one of the nation’s largest independent TV station owners. Scripps runs a collection of national journalism and content businesses, including Newsy, the next-generation national news network; podcast industry leader Stitcher; the fast-growing national broadcast networks Bounce, Grit, Escape, Laff and Court TV; and Triton, the global leader in digital audio technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.