Traffic Specialist (WHEC-TV)

Requisition #:  19-1342 - Traffic Specialist - WHEC-TV

About Us:  WHEC-TV, News10NBC, is committed to excellence in broadcasting in a professional and innovative work environment. As a Hubbard Rochester, NY employee, you are surrounded by opportunities for growth while working with some of the very best talent in the industry. Our mission is to inform, educate and entertain as we engage and strengthen our community and create value for all stakeholders. A welcoming hometown and a high performance workplace awaits at News10NBC.

Job Overview:  This position is responsible for the daily preparation of the commercial/program log including log editing and commercial spot placement so as to maximize station revenue and minimize loss, and performing continuity duties.

Job Responsibilities:

  • Responsible for daily preparation of the program/commercial  log using prescribed broadcast software.
  • Cross-train on inventory and placing spots on logs and maximizing commercial inventory following philosophies set forth by Director of Sales.
  • Communicate missing copy problems to the Traffic Department.
  • Communicate to Account managers that Advertisers may need to be moved due to program changes, missing copy instructions and/or commercials.
  • Ensure that logs are 100% accurate and contain specific information including sponsorships, promos, tied events and IDs. Communicate any problems to Traffic Manager.
  • Provide reports to the Sales Staff.
  • Download and enter copy instructions for barter contracts, paid programming, local and National advertisers. Attend meetings as required or requested.
  • Assist and perform work for other Sales Assistants as needed, including covering breaks. Ensure adequate administrative support at all times during the workday.
  • Communicate directly with Advertisers and Agencies to receive commercials and traffic instructions as needed. Coordinate and work with multiple station departments including Sales, Creative Services, Engineering and Accounting. Seek out ways to expand current skills and abilities; take initiative to learn new tasks, duties, technology and equipment. Offer ideas that would enhance or improve the Department.
  • Report to work on time and work established schedule/hours. Ability to work other hours or alternate schedules as needed. Complete other duties as requested and needed.



  • High school diploma or GED required. College degree preferred.
  • 1+ yrs or more of strong, accurate data entry skills (alpha and numeric) in a clerical or sales setting highly preferred. MS Windows based computer experience required.
  • Previous broadcast or traffic experience helpful. Must be disciplined with a solid work ethic.
  • Ability to pay close attention to details, meet tight deadlines and be dedicated to quality performance. Must be able to manage a high volume of information accurately and efficiently with minimal mistakes. Excellent verbal and written communication skills.
  • Demonstrated ability to work with a wide variety of people but also able to work independently. Ability to work well under pressure and with tight deadlines.
  • Analytical, critical thinking skills. Ability to solve problems by identifying issues and creating an appropriate plan based on interpretation of guidelines.
  • Ability to work in compliance with company policies and procedures.
  • Physical Requirements Ability to communicate in English, both verbally and in writing. Work with time sensitive information under tight deadlines and in pressure situations. Manual dexterity and fine motor skills to manipulate and operate personal computers and general office equipment (telephone, copier, etc.) for extended periods of time. Ability to read and follow both oral and written direction. Ability to think quickly and to articulate information in clear, concise manner to others. Sit for extended periods of time. Above average pushing and pulling, walking, bending and stooping. Must be able to perform the essential functions of the job. The Company will make reasonable accommodations to facilitate the ability to perform essential job functions.


EEO Statement:          We are an equal opportunity employer.