Web Manager (WHEC-TV)

Job Overview:  This position is responsible for oversight, content design, service, and maximum performance of the station's digital platforms.

Job Responsibilities:

  • Manages, directs, programs, and approves the overall content of the station's website and social media accounts.
  • Ensures website content reflects, enhances, and expands on-air products and station brands. Develops and creates overall web design as well as content for promotional and sales initiatives.
  • Establishes department protocols and procedures and trains others in them.
  • Researches new ways to serve digital users.
  • Provides recommendations to News Director.
  • Writes print stories for websites using such sources as broadcast scripts, Associated Press wire stories, and raw news facts.
  • Distribute original content via social networking sites.
  • Create images to appear with stories using an online tool, edit video clips, and post to the website.
  • Work with Reporters, Anchors, Photographers, Meteorologists, and Producers to generate interactive elements and additional content for news stories.
  • Assists with the development and creation of content for promotional and sales initiatives.
  • Trains news staff on how to post news content to the website.
  • Notifies News Director with any news content-related concerns or issues.
  • Works with management, news, sales, creative services, and engineering to develop a social media strategy.
  • Strategizes and executes a social media strategy to build awareness and loyalty for WHEC-TV viewers.
  • Primary contact for the website.
  • Liaison for web efforts between News, Sales, and other departments on web matters. Works to ensure mutual understanding and manage expectations between departments.
  • Works cooperatively and collaboratively with all departments as well as others. Acts in a professional manner when representing each station.
  • Develops a strong web department staff through applicable training, evaluation, and daily contact with employees.
  • Recruits, interviews and selects new employees for the web department team.
  • Consults with News Director and others in the management team as necessary.
  • Directs day-to-day supervision of web department staff. Critiques and provides feedback to each employee on performance on a regular basis. Guides staff on a daily basis.
  • Addresses performance issues as needed.
  • Teaches and trains staff so that they meet objectives and performance requirements. Resolves departmental conflicts as needed. Issues discipline when needed.
  • Develops, writes, and updates web department job requirements and expectations as needed. Communicates changes to all required staff including staff in other departments.
  • Schedules web staff. Ensures schedules and staff resources are utilized effectively. Reports to work on time and works established schedule/hours.
  • Ability to work other hours or alternate schedules as needed or as assigned by News Director.



  • 3 or more years of experience in Web Content Production, Page Design, and Maintenance. Strong management, supervision, and teambuilding skills or related experience preferred.
  • Computer proficiency, including experience with photo editing, basic HTML, and data management. Strong communication skills.
  • Solid organizational and time management skills.
  • Ability to work on short deadlines and work well in pressure situations.
  • Ability to establish and maintain good working relationships with a variety of individuals. Quick and clear thinking is required.
  • Self-starter who also takes direction well.
  • 4-year college degree preferred or equivalent experience.


 EEO Statement:          We are an equal opportunity employer.